Album design process


A few weeks ago, my friend Heather posted a workflow on her blog to help let her clients know what's involved after we take your awesome wedding photos!

Mike and I have a good system down, so the editing and getting proofs to our clients is a fairly speedy process. Yay! But our albums on the other hand ... those are quite time-consuming. This post has a few photos I pulled from Mary and Ty's wedding. I was going back through the images and constantly found myself falling in love all over again with their photos. :-)

So, here's the breakdown of the album process:

1. We release the photos to our couple after the wedding.

2. The couple needs to go through and select favorite images for the album. This is a time-consuming process, and as a newlywed, I realize there is A LOT going on ... (this process takes anywhere from 3-8 months).

3. Karen takes the couples' favorite images, and adds any additional photos to the mix to tell the story of the wedding day.

4. Photos are sent to our awesome graphic designer.

5. Amy, our designer, works up a few layouts and sends them to us to be sure she's on the right track for the album (this takes about 2 weeks).

6. We OK the layouts, or send any changes back to Amy.

7. Amy finishes out the rest of the book (this takes up to a month, depending on the size of the album).

8. Amy sends the draft to us, we send back any edits to her.

9. Revisions are made (this takes up to 2 weeks, depending on the number of revisions).

10. We make a slideshow and send the proof to our couple.

11. The couple reviews the album and requests any additional changes (some couples do this very quickly, others take weeks ... so this part of the process is truly up to YOU!).

12. Final changes are made (this takes up to 2 weeks, depending on the number of revisions ... the fewer revisions, the quicker the turnaround).

13. Couple is shown the revised draft and approves it!

14. Album is sent to the printer and binder (this can take up to 2 months, depending on the time of year, and if it's a rush season).

As you can see, even if a couple is speedy at making decisions, this process can take 6 months ... which is why we tell our couples albums are often delivered on their one-year anniversary. Since the "traditional" first anniversary gift is paper, it's a nice time to deliver the album as well!

(side note, the bulk of our proofing, even our album proofing, is done online to preserve resources, yet another reason we're a member of Greener Photography!).

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